Wally Olins. Brand New.: The Shape of Brands to Come

About this product

This publication by Wally Olins explores the evolving nature of brand identity and corporate strategy. It features a stark, high-contrast cover with bold white and yellow typography set against a deep black background. An essential reference for designers and marketing professionals, this text provides expert insight into future brand development.

• · Written by branding expert Wally Olins
• · Focuses on the future of corporate identity and marketing
• · Published by Thames & Hudson
• · Minimalist high-contrast graphic cover design