Wally Olins: The Brand Handbook

About this product

This reference volume offers a deep dive into corporate identity and strategy. The cover features a bold, high-contrast design with oversized black typography set against a vibrant yellow background. It serves as an essential resource for designers and professionals looking to understand the fundamentals of branding.

• · Written by industry expert Wally Olins
• · Focuses on comprehensive brand strategy and identity
• · Features bold, high-visibility graphic cover design
• · Published by Thames & Hudson