Creative Strategies: Idea Management for Marketing, Advertising, Media and Design

About this product

This reference volume offers practical frameworks for managing creative concepts across various professional disciplines. The cover features a minimalist graphic silhouette of a profile merged with a vertical stack of multi-coloured stripes against a stark white background. It serves as a comprehensive resource for professionals working in advertising, marketing, and design sectors.

• · Focuses on structured idea management techniques
• · Tailored for media, advertising, and marketing professionals
• · Written by author Mario Pricken
• · Features a bold, graphic cover design