Rhetoric of Logos: A Primer for Visual Language

About this product

This educational resource explores the foundational principles of branding through an extensive collection of corporate symbols. The cover features a white background with black serif typography and a grid showcasing various iconic commercial marks. It serves as an essential reference for designers and students interested in the semiotics of visual identity.

• · Comprehensive study of corporate logo design
• · Analyzes the intersection of rhetoric and branding
• · Features a wide range of global brand marks
• · Edited by Eduard Helmann and Brian Switzer