Behind Collections : Graphic Design and Promotion for Fashion Brands

About this product

This reference volume explores the visual language and promotional strategies behind modern fashion branding. The cover features a photographic portrait overlaid with reflective, geometric typographic elements that create a layered visual effect. It serves as a source of inspiration for designers looking to understand the intersection of retail marketing and apparel identity.

• · Focuses on graphic design for fashion brands
• · Showcases promotional campaign strategies
• · Hardcover format with ribbon bookmark
• · Features intricate, holographic-style foil lettering on the front cover