D&AD. The Copy Book

About this product

This reference volume explores the professional techniques used by world-renowned advertising writers. The cover features a minimalist white background accented by blue eye-tracking lines and data points that connect the typographic layout. It serves as an informative resource for those studying the craft of persuasive commercial writing.

• · Insight into professional advertising methods
• · Minimalist cover design with blue data mapping
• · Hardcover publication from the Bibliotheca Universalis collection
• · Focuses on practical writing analysis